Salestrakr (me) recently used one of it’s British Airways tickets (10
business class international tickets) to go to Manchester (UK, not New
Hampshire.) We sponsored a workshop with early stage companies to
discuss bootstrapping and market penetration. Small, early stage
companies seem to have all have the same problems. Especially those
companies with little to no outside funding. We have a hard time
finding new customers, finding affordable and talented software
developers (who are also close by), and we sometimes ignore other small
companies around us who could be our best way to beat Goliath.
It costs money to get “out there”. Sure, we use Skype, email,
inexpensive broadband connections, easy to find and free WiFi and of
course, blogging and twitter to get “out there”. It’s the “face to
face” out there that costs money. Thanks to a British Airways’ “Face to
Face” Opportunity Grant to Salestrakr, we were able to go to the UK
(Club World) and discuss ways to expand business there and in other
parts of the world. Further, we met with customers in London. We found
out what features they desire and as well learned a bit more about
their businesses. Salestrakr further explored how it could integrate
with Edocr,
on online document storage and distribution service.
See the video below:
